A New Season is Here

Back to school is here and that always signals a new merchandising season is upon us,
Here's some tips that can help you have a more successful Fall season this year.

1. With the change of seasons, we see retailers changing their merchandising mix to reflect
the new seasonal selections. Be sure you're displaying all of your new merchandise now.
Be sure your store displays reflect the new Fall season.

2. Look at your store from a customers viewpoint. Does your store make a customer
want to come in and shop. If not, make some changes.

3. Be sure you've moved out old and slow selling merchandise. You'll need the room
for new and more seasonal merchandise. If you still have markdown merchandise, you might want to just donate it to a charity to get rid of it.

4. Christmas selling season is just around the corner and you want to establish your store as
the headquarters for Scrapbooking and Paper Crafting gifts in your area. Be sure you have
Christmas gift merchandise on order now. Work with your Rep on this now if you haven't already done that. Also look at merchandise you already own to see what would work as a Christmas gift selection. Be sure to include some high ticket items as gift suggestions.

5. Diversify your assortments to include merchandise that is not traditional Scrapbook items.
A good example of this is card making supplies. Card making has been a growing trend
for a number of years, Be sure you're including this in your store.

Good selling this Fall season.

Sandy