"How To Work A Show"
In last months blog posting, I mentioned that CHA is holding a Summer Show,
The Paper Arts + Show
July 21-23 2015
Renaissance Schaumberg Hotel and Convention Center
Schaumberg, Illinois
I urge all independent Scrapbook retailers to attend at least, one trade show a year. If you didn't attend the January Show , please consider attending this one.
The Paper Arts + Show
July 21-23 2015
Renaissance Schaumberg Hotel and Convention Center
Schaumberg, Illinois
I urge all independent Scrapbook retailers to attend at least, one trade show a year. If you didn't attend the January Show , please consider attending this one.
How to Work a
Show
For as long as I've been doing a Business Tips article for The Collins Group and prior to that Fred Hill Inc., I've always published the How to Work a Show tips just before the major Shows.
The success of any show is dependent on the preparation you do prior to the show.
As a Buyer for Macy'sAtlanta
I was always instructed to do a detailed plan of how I was going to spend my time and the Stores money at the show. I was told that the Show was a trip to accomplish specific things that were planned in advance.
First I had to analyze my business. I had to know what categories and vendors I was getting the bulk of my business from.
I had to take advantage of the show specials that were being offered. And where these specials might fit into my promotion plans for the next few months.
I was also instructed to be sure I had specific appointments with my key Reps and Vendors.
Not just "I'll stop by the booth", but specific times to meet.
I'd have to put all of my plans down on paper and review what I had accomplished at the end of each day. I had to list my orders and dollar purchases daily to see where I was in relation to my plans and open to buy.
But I was also instructed to look for new interesting and exciting merchandise or new vendors at the show. I had a certain amount of open to buy allocated to this.
The above is a simplification of the planning process. But it is vitally important to the success of any business.
Sandy
Sandy Woodford Inc.
Consulting Services
For as long as I've been doing a Business Tips article for The Collins Group and prior to that Fred Hill Inc., I've always published the How to Work a Show tips just before the major Shows.
The success of any show is dependent on the preparation you do prior to the show.
As a Buyer for Macy's
I was always instructed to do a detailed plan of how I was going to spend my time and the Stores money at the show. I was told that the Show was a trip to accomplish specific things that were planned in advance.
First I had to analyze my business. I had to know what categories and vendors I was getting the bulk of my business from.
I had to take advantage of the show specials that were being offered. And where these specials might fit into my promotion plans for the next few months.
I was also instructed to be sure I had specific appointments with my key Reps and Vendors.
Not just "I'll stop by the booth", but specific times to meet.
I'd have to put all of my plans down on paper and review what I had accomplished at the end of each day. I had to list my orders and dollar purchases daily to see where I was in relation to my plans and open to buy.
But I was also instructed to look for new interesting and exciting merchandise or new vendors at the show. I had a certain amount of open to buy allocated to this.
The above is a simplification of the planning process. But it is vitally important to the success of any business.
Sandy
Sandy Woodford Inc.
Consulting Services
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