CHA Show Information
This Summer the CHA Summer Show is being held in Las Vegas.
Reports I see say that a lot of Scrapbook retailers are not going to attend this Show.
Although I'm a firm believer in the importance of attending the CHA Shows, I understand why a lot of you
have decided to pass this Summer.
If you're not attending the Show. it's more important than ever to plan appointments with your Sales Reps for the July Show period.
Most all vendors offer a Special to run during the CHA Show period to Retailers who don't attend the Show. Several vendors have started offering Pre Show specials so you can order prior to the show.
And most all Vendors extend their Show special for a few weeks after the show.
So there is a lot of opportunity for you to take advantage of the specials being offered.
Contact your Sales Rep now and find out what specials are being offered. They may not have that information right now, but let them know you want to make an appointment with them for right after the show or earlier.
Don't miss out on the show specials being offered.
You need a plan on how much to buy from your Reps during the show period.
I'd suggest taking your July, August and September planned sales combined, reducing them to cost ( multiply by 50%) and use that as a guide to how much to buy during the CHA Show period. This will let you take advantage of all the show specials being offered without over buying..
For those of you who are attending the Show, please see my December 28, 2012 blog posting on Working a Show. It gives some good tips on that subject.
All the Best
Sandy
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